Apple is probably the, or at least one of the most genius companies in the world when it comes to branding and advertisement. They basically created a “lifestyle cult” with their products. People buy their stuff without even considering the alternatives any more.

I had the opportunity to handle both the iPhone 4G and the iPad when visiting Tokyo. And believe me, the Apple stores were demonstrations of the phone were held, were completely packed. None of these devices impressed though.

Here is a pretty fun video a friend of mine recommended, which kind of demonstrates the whole “Apple-mania”


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