03
Sep
10

Lanvin + H&M

It’s been confirmed that Lanvin will be this year’s designer to collaborate with Swedish H&M.

I can’t really complain about this. I do wish that H&M would be a little bit braver and choose up and coming designers with new interesting ideas instead of picking giant brands like Lanvin, Cavalli etc that basically will do budget versions of their classics. Uniqlo is one good example with their Designer Invitation Project. However, knowing the customers that H&M are aiming for…they are probably better of from a commercial point of view by choosing designers that everyone already know. It seems like their aim when choosing designers are those who’s brands are highly desired by as many people as possible and which most people can’t afford.

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